Big Thoughts: Anticipating Amazon Alexa

By Dan West (Digital Strategy Director) Last month, Amazon Alexa entered the Australian and New Zealand market. For Alexa’s launch, Amazon signed up a number of partners, including Air New Zealand, TVNZ and the New Zealand Herald – all categories that had seen success in other markets. Each brand has launched an Alexa Skills Kit (equivalent to an Alexa-specific app) with varying degrees of complexity: Air New Zealand
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