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How Blockchain is Poised to Change Business

By Dan West (Digital Strategy Director), Francis Guinto (Ad-Ops Optimisation Senior Technologist) and Qassem Naim (Data Strategy Director) Blockchain has been the buzzword over the last year, and its intrigue it has only increased with Bitcoin’s recent surge in value. Increasingly, blockchain has been heralded as a potential saviour to some of digital advertising’s biggest challenges. In fact, a 2017 study by the Wor
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