campaign spotlight

Campaign Spotlight: The Department of Lost Nights

By Claudia Crasborn (Senior Digital Account Manager) and Andrew Coulthard (Account Director – Media) Earlier this year, the Health Promotion Agency set us to task to develop the next culture-changing marketing campaign in their Say Yeah, Nah series. The objective: to re-energise and reinvigorate the brand’s message around alcohol moderation, encouraging social acceptance for 18-24 year olds to ease up on the dr
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