Consumer Behaviour

Credit Crunch

Working in the media industry, most of us probably think we’re budgeting experts and quite capable of watching our day to day spend – because after all, we tend to set budgets and work within our means. We think that we’re making conscious decisions when making a purchase, however are we really? To test these thoughts, research was undertaken where participants were asked how much they would be willing to pay for sev
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Make Me Old…And Rich

You know how your diet starts tomorrow? Or that you’ll save more money next month? Well, new research has uncovered a startling, and simple, solution. It seems one of the problems with long-term goals is that we see our future selves in the 3rd person: a bit like other people, but not actually like us. This means changing behaviour now for a benefit only our future selves will see is so much harder… The us of the fut
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Drink A Beer, Ride The Rail

Here’s a lovely example of how making something fun can change behaviour. In a similar vein to ‘The Fun Theory’ by VW which encouraged people to stick to the speed limit, a beer brand in Brazil gave party goers a free train ride when they scanned their empty beer after a major festival. The aim? To stop people drink driving. Each beer could be scanned at a specially created ticket turnstile. It’s a very simple
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Herd You Like This Song

We often talk about principles of persuasion, and one of the most powerful is herding: the fact that people are more likely to do something if they see other people doing it. This is increasingly relevant for retailers expanding their digital footprints into e-commerce, as a great piece of research showed: 4,000 consumers were recruited; one group were asked to rate a list of previously unheard songs from unknown ban
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Happy People = Happy Brands

People are happier when they are on holiday, when they free themselves from the grind of their day to day lives and the associated daily stresses we all go through. It comes as no surprise then, that researchers at the University of Vermont have found that Twitter happiness soars as people travel further from home. By studying millions of tweets from people that included their location, they found that words such as
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What Monkeys Teach Us

We’ve always known that a key behaviour driving social media platforms is reciprocity. If you like my post / photo / comment, research shows I’m much more likely to do the same on your content. Thanks to research at Duke University, we now better understand why. It appears that the drive to reciprocate is less of a social norm or the function of friendship and more likely to have been hard-wired into us through evolu
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