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data

Cambridge Analytica, Facebook and Data Responsibility

By James Butcher (Digital Group Business Director) It’s been a tumultuous few weeks for Facebook as they grapple with the very public fallout of the Cambridge Analytica crisis. To summarise, Cambridge Analytic built an app called thisisyourdigitallife where hundreds of thousands of users were paid to take a personality test, agreeing to have their data collected for academic use. However, the app also collected infor
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