Tag

data

Taming the Wild West Web: Preparing your Business for the GDPR

By James Butcher (Group Digital Business Director) The General Data Protection Rules (GDPR) is one of the first major legislative attempts to regulate the World Wide Web (or, perhaps more accurately, the Wild West Web). While the GDPR is EU-based legislation, its impact will be felt globally from May 25th. In effect, the GDPR makes it illegal for businesses to use EU citizens’ data without proper basis or consent. It
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Cambridge Analytica, Facebook and Data Responsibility

By James Butcher (Digital Group Business Director) It’s been a tumultuous few weeks for Facebook as they grapple with the very public fallout of the Cambridge Analytica crisis. To summarise, Cambridge Analytic built an app called thisisyourdigitallife where hundreds of thousands of users were paid to take a personality test, agreeing to have their data collected for academic use. However, the app also collected infor
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