Cambridge Analytica, Facebook and Data Responsibility

By James Butcher (Digital Group Business Director) It’s been a tumultuous few weeks for Facebook as they grapple with the very public fallout of the Cambridge Analytica crisis. To summarise, Cambridge Analytic built an app called thisisyourdigitallife where hundreds of thousands of users were paid to take a personality test, agreeing to have their data collected for academic use. However, the app also collected infor
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Facebook Friends First

By Claire Backhouse (Social Strategist) Recently, Facebook announced updates to the News Feed that will prioritise content from friends over that posted by brands and pages. Responding to dramatic increases in the volume of content competing for space on users’ News Feeds (indeed, average Facebook ad rates increased by 35% last quarter), the announcement offers a solution to recent criticisms that the platform isn’t
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