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Hot Off The Press

2015 Outlook: Peak Distraction

In the second installment of IPG Media Lab’s 2015 Outlook, we explore the theme of “Peak Distraction” – the new reality that our attention is increasingly scarce, and that  new targeting and technologies can help marketers win back share of attention. Peak Distraction In this mobile age, it’s harder and harder to be heard. Publishers and marketers have monetized every available pixel of
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Blurred Lines: Creating Content That Works

Finding the best way to communicate with your audience is part art and part science. As an emphasis on cross-screen viewing and digital has become a core part of brand communications, the lines between ads and content have blurred. But how do consumers feel about this? To better understand consumer perceptions of both branded content and video advertising, our global media research centre, IPG Media Labs, partnered w
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Advertising Week Summarised

The annual Advertising Week event was held last week in New York. The week-long event, attended by over 90,000 marketing and advertising professionals featured over 190 seminars, presentations and workshops. If, like us, you weren’t able to make it, our partners at IPG Media Lab have summarised six of the most relevant seminars for the media industry. These cover topics from programmatic, video and measurement throug
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IPG’s Groundbreaking Mobile Engagement Study

Our IPG global media innovation and research hub, Media Lab, have partnered with Kiip to conduct a mobile engagement study revealing that moments-based advertising increases purchase intent. Using facial coding, biometrics and surveys, IPG Lab and Kiip set out to answer the following questions: • Are moments of achievement really different to other moments? • Should advertisers engage with consumers at these moments?
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Messaging Apps: New IPG Research

Facebook’s $19 billion purchase of WhatsApp solidified 2014 as a breakthrough year for messaging apps, but what role can brands and media owners play in the conversation? The answer lies in understanding a fragmented industry landscape dominated by a few key players with strikingly different philosophies, product offerings, and geographic and demographic strongholds. If you think apps are just a cheaper way to text,
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Themes from CES 2014

The Annual CES (Consumer Electronics Show) has become a mecca for technologists and futurists; as the place where technology of tomorrow is showcased it also provides valuable insight for marketers.  Here, Thorsten Linz Draftfcb’s chief digital officer shares his experiences from this year’s show. I was especially looking forward to CES 2014 since lots of the technologies introduced over the last few years are moving
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Viral Spiral

If you’re looking for a great way of visualising the growth in social sharing of brand content, look no further than Unruly’s great new “Viral Spiral”. It plots the evolution of content sharing from Dove’s photoshop-busting “Evolution” in 2006, through to the most shared content of 2013. It also highlights some staggering facts on social sharing: Since 2006, sharing of branded video has increased 50-fold Shares of ad
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Twitter: ‘See it’ to believe it

There’s long been debate about social media’s ability to turn buzz into TV ratings, of course we don’t need to ask which side of the fence Twitter sits on, but it appears they’re now attempting to tackle this debate head on with the launch of a new ‘See it’ button. Comcast Xfinity TV subscribers in the USA will now be able to instantly access shows from NBCUniversal directly from a tweet, using a ‘See it’ button. Thi
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Facebook Edit… Finally

Ever written a witty or poignant status update then later realised you misspelt one of the vital words? Fear no more. Introducing Facebook Edit which now allows you to edit your posts. As of yesterday Facebook have allowed users to correct their posts using the drop-down “Edit Post” option in the top-right corner of a post. Although you can correct your posts, all users will be able to see past edit’s wit
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Google Maps Upgrade

Remember actual, physical maps? It’s a safe bet our children won’t.  A recent Google study found that 55% of New Zealanders have used a Smartphone to access Google Maps, an increase of 37% year on year. It doesn’t take a Google scientist to work out which direction the trend’s going. We’re experiencing the rebirth of context, and it matters: where you are, what you’re doing, and who you’re with all impact on your rec
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