Time for Disclosure: NZ’s New Influencer Marketing Guidelines

By Katie Smith (PR Account Executive) It’s a known fact that influencers have the power to affect consumer decisions en masse. From global celebrities like Selena Gomez to local content creators like How to Dad (Jordan Watson) and reality stars like Matilda Rice, we see the power of celebrity influence every day. According to Ad Week, the influencer marketing industry has a global estimated worth of $2 billion. This
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