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OOH

In Conversation: Programmatic Out-of-Home

In December 2017, QMS announced the launch of their new Digital Transaction Platform, a partnership with Rubicon and Digital Commons that will offer advertisers “the opportunity to buy QMS premium digital inventory nationwide.” Soon, advertisers will be able to purchase digital billboards in real-time, use automated bidding strategies to procure inventory, and independently monitor (and optimize) the performance of l
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