Tag

social media

Cambridge Analytica, Facebook and Data Responsibility

By James Butcher (Digital Group Business Director) It’s been a tumultuous few weeks for Facebook as they grapple with the very public fallout of the Cambridge Analytica crisis. To summarise, Cambridge Analytic built an app called thisisyourdigitallife where hundreds of thousands of users were paid to take a personality test, agreeing to have their data collected for academic use. However, the app also collected infor
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Time for Disclosure: NZ’s New Influencer Marketing Guidelines

By Katie Smith (PR Account Executive) It’s a known fact that influencers have the power to affect consumer decisions en masse. From global celebrities like Selena Gomez to local content creators like How to Dad (Jordan Watson) and reality stars like Matilda Rice, we see the power of celebrity influence every day. According to Ad Week, the influencer marketing industry has a global estimated worth of $2 billion. This
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