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Reactvertising

Real time marketing or RTM has been trending for a while and it’s not showing any signs of slowing down. As brands strive to become more interesting and relevant, often on smaller budgets, leveraging or hijacking what’s going on around them has become a way to get ‘cut through’ and ‘more bang for their buck’; two much loved media hyperbole. Leveraging context is nothing new, but the speed and ease that social media a
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Implicit Understanding

Marketing magazine recently published an article of ours on the role media behaviour plays in building brands. The piece explores the impact implicit communication can have on decision making and argues that brands are in greater need of behavioural principles than ever before. You can read the full article here: http://bit.ly/1wQbCqr   Image Credit:  http://bit.ly/1l7kgLb
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Advertising Week Summarised

The annual Advertising Week event was held last week in New York. The week-long event, attended by over 90,000 marketing and advertising professionals featured over 190 seminars, presentations and workshops. If, like us, you weren’t able to make it, our partners at IPG Media Lab have summarised six of the most relevant seminars for the media industry. These cover topics from programmatic, video and measurement throug
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Gamified social change: S-Drive

How do you get teens to drive more safely? By making it a game. At least that’s the theory behind Samsung’s new S-Drive app. The mobile app – currently in beta across Newcastle, Australia – measures and rewards safe driving using GPS data.  The better or safer the driving, the more rewards the driver can accumulate. This can range from fuel cards to Samsung gadgets and snow weekends here in NZ. The app also encourage
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Social Giving: The Street Store

Here’s a great idea to incentivise charitable giving. The Haven Shelter in Cape Town has created a pop-up clothes store for the homeless, The Street Store, that makes the act of giving public and dignifies the process of receiving for the homeless. And the best thing – it’s really simple. Each Street Store is made entirely of cardboard clothes hangers and product displays left on pavements; members of the public are
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Sensory Overdrive

Luxury car brands love to launch with print – it’s a great way to show off aesthetics and tell a deeper story i.e newton metres of torque and other techy car info. But despite tantalising the eyes and mind, in a highly emotive category, other senses are often left hanging. Realising there’s nothing quite like the tangible experience of an actual test drive, Land Rover in the UK  decided  to stimulate a few more sense
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Gamified TV Ads

How do you engage gamers using TV? By using it to spark a digital and real world treasure hunt. Last month Xbox aired a version of their Xbox One TV commercial in the UK that appeared to have a 25 frame glitch in it. The glitch was actually a series of codes.  To get the codes you needed to be able to slow down the ad using a PVR and then do some serious Internet sleuthing. The TV ad apparently only ran a few times o
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The Game That Cures Cancer

This is a pretty awesome use of gamification and crowd sourcing to solve a big problem. The Cancer Research UK have a massive research project to trawl through thousands of genes looking for faults that could help explain cancer. A computer could do this but the human eye is better at detecting the peaks and troughs they’re looking for.  So instead of having the research team spend thousands of hours analysing gene p
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Themes from CES 2014

The Annual CES (Consumer Electronics Show) has become a mecca for technologists and futurists; as the place where technology of tomorrow is showcased it also provides valuable insight for marketers.  Here, Thorsten Linz Draftfcb’s chief digital officer shares his experiences from this year’s show. I was especially looking forward to CES 2014 since lots of the technologies introduced over the last few years are moving
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Viral Spiral

If you’re looking for a great way of visualising the growth in social sharing of brand content, look no further than Unruly’s great new “Viral Spiral”. It plots the evolution of content sharing from Dove’s photoshop-busting “Evolution” in 2006, through to the most shared content of 2013. It also highlights some staggering facts on social sharing: Since 2006, sharing of branded video has increased 50-fold Shares of ad
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