Tag

‘Tis the season for brands to be jolly so here’s a selection of our favourites so far: Coke Zero’s Christmas Sweater Generator – get your knit on and create your very own embarrassing Christmas jumper. The top 100 will be made and sent to the entrants in time for mince pies. Yum. Lego’s World’s Largest Snowdome – an awesome recreation of London landmarks installed in Covent Garden. Amazing what can be achieved with 1

The idea of brands as documentary-makers isn’t necessarily new. But the latest campaign from AT&T has caught our eye as an example of how the technique can be used to drive behaviour change. In an attempt to reduce the number of phone related car accidents, AT&T has teamed up with awarded filmmaker Werner Herzog to make a documentary bringing viewers face to face with the drivers, victims and witnesses of lif

The Australian Federal Police have taken the milk carton concept into the digital age, with geo-targeted YouTube pre-roll videos asking users if they have seen missing individuals in their area. Each video featured a photo and description of one missing person in Australia including information on when and where they were last seen. The ads were geo-targeted to the locations where these people were last spotted, and

Not words you would usually hear from a child, however the Tokyo Shimbun newspaper decided to challenge the norm with an initiative to engage children with newspapers – and we’re not talking about a revamp of the cartoon section. The idea? An augmented reality smartphone app that translates actual stories into a child-friendly format. This clever app acts as an educational tool transforming difficult to read ar

Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. Did you get that ok? The research proves what neuroscientists have known for a while – that our brains look for recognisable patterns, sometimes at the expense of what’s actually there. This phenomenon can be exploited by ma

Taking advantage of the hype around 3D printing, Dewar’s whiskey used bees to create a unique sculpture, captured live on the Facebook page, to promote its limited edition Highlander Honey whisky. With the help of a 3D printing expert, plastic moulds of a whiskey bottle and Dewar’s signature “Drinking Man” emblem were created. Then, a beekeeper unleashed 80,000 busy bees into the moulds in which they built honeycombs

What in this world is really worth fighting for? Some people fight to stop war, some are fighting for equal rights. For many people in this world though, there is only one thing worth fighting for… Beer! The Big Boss Brewing Company is a small beer brewing company who developed a classic arcade game for bar goers, where they could play a Tekken style bar fight game for the one thing left fighting for. Players could c

Imagine this: A robot that takes your place when you are unable to join a party. Sounds like a science fiction movie right? Think again. The annual Coca-Cola’s Summer Festival is the social highlight of many Israeli teenager’s years and an event not to be missed. But what about the unfortunate souls who are not able make it to the fun-filled summer bonanza? As part of its ‘Summer of Love’ festival, Coca-Cola has unve

In an age where everyone has an iPod, how do you get Philips headphones into the hands and over the ears of young adults?  In the UK, Philips chose to target its market of urban young adults in the most popular of places, the English pub. Across London, bespoke tables were hand crafted with typography and iconography inspired by the neighbourhood of the pub they sat in, prompting the pub goers to plug their headphone

Here’s a great use of Twitter and PR to raise awareness of a serious issue. In the past three years, the London fire brigade have been called to over 1,300 people trapped or stuck – call-outs that could easily have been prevented and often take resources away from more life threatening situations. To highlight the issue, using the Twitter handle @LondonFire, the brigade started sending out examples of bizarre callout