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2015 Outlook: Peak Distraction

In the second installment of IPG Media Lab’s 2015 Outlook, we explore the theme of “Peak Distraction” – the new reality that our attention is increasingly scarce, and that  new targeting and technologies can help marketers win back share of attention. Peak Distraction In this mobile age, it’s harder and harder to be heard. Publishers and marketers have monetized every available pixel of
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Feel Like You’re Being Watched?

If you’re shopping at Tesco in the UK you might just be right. A new launch by Amscreen, that has many referencing the minority report, sees face scanning software in Tesco forecourts identifying people based on their gender and age. An ad is then served tailored to that demographic. Information is relayed back to advertisers in real time and can also measure how long people pay attention to the ads, allowing live tw
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