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Super Bowl 52: Showcasing Social Responsibility

By Rachel Berryman (Digital Account Executive) and Rebekah Gierlinska (Strategy Director) Expectations of brands are changing. No longer is it acceptable simply to sell people the products and services they need; rather, brands are increasingly under pressure to think beyond their bottom line, delivering purpose and driving meaning through altruistic corporate commitments. Even with intensified pressures on brand bud
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Real time marketing or RTM has been trending for a while and it’s not showing any signs of slowing down. As brands strive to become more interesting and relevant, often on smaller budgets, leveraging or hijacking what’s going on around them has become a way to get ‘cut through’ and ‘more bang for their buck’; two much loved media hyperbole. Leveraging context is nothing new, but the speed and ease that social media a
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Binge Viewing: The new legal high

Forget synthetic cannabis, there’s a new legal high in town and you don’t even need to leave your sofa to get it. Popular cult TV series such as Game of Thrones, Breaking Bad and House of cards have highlighted a new type of viewer – the ‘binge viewer’. A ‘binger’ will consecutively watch TV episodes in one sitting, an increasingly common experience for us made available through the latest technology. But is technolo
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Viral Spiral

If you’re looking for a great way of visualising the growth in social sharing of brand content, look no further than Unruly’s great new “Viral Spiral”. It plots the evolution of content sharing from Dove’s photoshop-busting “Evolution” in 2006, through to the most shared content of 2013. It also highlights some staggering facts on social sharing: Since 2006, sharing of branded video has increased 50-fold Shares of ad
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