The annual Advertising Week event was held last week in New York. The week-long event, attended by over 90,000 marketing and advertising professionals featured over 190 seminars, presentations and workshops.
If, like us, you weren’t able to make it, our partners at IPG Media Lab have summarised six of the most relevant seminars for the media industry. These cover topics from programmatic, video and measurement through to “retail reimagined” and what the future looks like for newsworthy content.
All interesting, thought-provoking stuff and a window into the media conversations shaping the communication landscape here in NZ. Check out the summary here: http://www.ipglab.com/2014/10/03/adweek-event-recaps-masterpost/