Beercade: The Last Barfighter
What in this world is really worth fighting for? Some people fight to stop war, some are fighting for equal rights. For many people in this world though, there is only one thing worth fighting for… Beer!
The Big Boss Brewing Company is a small beer brewing company who developed a classic arcade game for bar goers, where they could play a Tekken style bar fight game for the one thing left fighting for. Players could choose characters based on each style of beer brewed and the winner received a free beer.
We like this because the approach integrated the challenge of getting people to try their product in a highly competitive market, while using content that was engaging to the audience. This light hearted brand experience delivered samples to a highly targeted audience who were rewarded with the one thing they love most – a frosty one. It just goes to show as consumers we’re willing to try new things if they are presented in a new and interesting way as well as fight for what we believe in.
Image courtesy of http://www.dvice.com
