Drink A Beer, Ride The Rail

Here’s a lovely example of how making something fun can change behaviour.

In a similar vein to ‘The Fun Theory’ by VW which encouraged people to stick to the speed limit, a beer brand in Brazil gave party goers a free train ride when they scanned their empty beer after a major festival. The aim? To stop people drink driving.

Each beer could be scanned at a specially created ticket turnstile. It’s a very simple idea that demonstrates the power of fun (and free stuff!) in changing behaviour.

http://bit.ly/12HriMt