Our IPG global media innovation and research hub, Media Lab, have partnered with Kiip to conduct a mobile engagement study revealing that moments-based advertising increases purchase intent.
Using facial coding, biometrics and surveys, IPG Lab and Kiip set out to answer the following questions:
• Are moments of achievement really different to other moments?
• Should advertisers engage with consumers at these moments? And, if so, how?
• Do moments really matter?
It provides new insight into how consumers are using mobiles and highlights opportunities for increased reward and relevance.