Viral Spiral

If you’re looking for a great way of visualising the growth in social sharing of brand content, look no further than Unruly’s great new “Viral Spiral”. It plots the evolution of content sharing from Dove’s photoshop-busting “Evolution” in 2006, through to the most shared content of 2013.

It also highlights some staggering facts on social sharing:

  • Since 2006, sharing of branded video has increased 50-fold
  • Shares of ads have also increased since 2012, with a year-on-year increase of 52% for the top 10 most-shared ads
  • 8 of the top 20 most shared ads were released in 2013

 

Check it out here

Date: December 05, 2013